In todays blog post we will talk about how, with a strong brand protection strategy, an operator can be generating 60+ FTDs per month, resulting in an eCPA of approximately €57 based on the required investment to launch and rank these sites.

What are Brand Protection Sites ?

Brand protection sites are additional domains closely aligned with a brand’s name, often utilizing exact matches or slight variations with different extensions or added keywords, designed to extend and secure the brand’s digital presence.

How Brand Protection Sites Work

Before Brand Protection Sites – At first Affiliates and high authority sites take over branded search terms. Afterwards own assets dominate branded search results terms.

Other Brand Protection Sites benefits

Within a 6 month period we have assisted brands in protecting their brand SERPs by launching such brand protection sites, as of month 6 these sites are generating strong amount of traffic which converts to FTDs that otherwise would have been paid out to affiliates.