In todays blog post we will talk about how, with a strong brand protection strategy, an operator can be generating 60+ FTDs per month, resulting in an eCPA of approximately €57 based on the required investment to launch and rank these sites.
Why are Brand Protection Sites Important?
- Affiliates are a crucial part of casino operators
- Aggressive affiliates target branded keywords
- This branded traffic should go directly to the operator and not be paid out to affiliates
- Brand protection sites muscle out affiliates from branded search engine results
What are Brand Protection Sites ?
- Several sites built on branded Exact Match Domains (EMDs)
- Branded domains on specific domain extensions, or keywords added to the brand name
- Example domains: playfulcasino.com (brand), playfulcasino.io (brand protection site 1), playful.casino (brand protection site 2), playful-casino.com (brand protection site 3), playfulcasino-games.com (brand protection site 4), etc
- Operator owns brand, registers and owns domain, no takedown risks
- Brand protection sites are aggressively optimised for SEO
How Brand Protection Sites Work
- Brand Protection sites take over top branded search results
- FTDs from brand protection sites can be tracked
- Branded search engine result pages are all owned by your assets
Before Brand Protection Sites – Affiliates and high authority sites take over branded search terms
After brand protection sites – own assets dominate branded search results terms
Within a 6 month period we have assisted brands in protecting their brand SERPs by launching such brand protection sites, as of month 6 these sites are generating strong amount of traffic which converts to FTDs that otherwise would have been paid out to affiliates.
Get in touch with us today should you like to explore how these brand protection sites can become an integral part of your acquisition strategy!
